Joint Program for Pharma Market

25 July 2018

The MIM Business School together with the Medical Data Management (MDM) Company, a leading provider of marketing and sales support solutions delivered a special program in pharma marketing. The employees from the MDM and other companies participated.

This 4-month long program the MIM answered the challenges of the pharmaceutical industry. It covered fundamentals of marketing management, marketing analysis, digital marketing, advertising and media planning, financial aspects of marketing, and presentation skills. Practical cases were the part of the curriculum.

“I am positive about the program. Taking MIM’s program was my decision shaped by my need for new knowledge and skills. What I learned at the digital marketing course is especially important for me as I am planning an online promo-campaign. I was impressed by MIM’s faculty skills and individualities,” Oleksiy Soloschenko, one of the program participants said.