15 August 2022

MIM-Kyiv’s ReinforceUA project is underway in August. Prominent intellectuals share their knowledge with us to bring our victory closer and assist in the successful rebuilding of Ukraine.

Uncertainty is the second name for Ukraine now. That’s why MIM-Kyiv together with the Thinkers50 , our partners, invited speakers who know how to make uncertainty the source of inspiration and driver for development.

In The Upside of Uncertainty, INSEAD professor Nathan Furr and entrepreneur Susannah Harmon Furr provide a sweeping guide to embracing uncertainty and transforming it into a force for good. Drawing from hundreds of interviews, along with pioneering research in psychology, innovation, and behavioral economics, Nathan and Susannah provide dozens of tools—including mental models, techniques, and reflections—for seeing the upside of uncertainty, developing a vision for what to do next, and opening ourselves up to new possibilities.

The book is among a hundred best-selling books on strategic planning on Amazon and is on the list of the books recommended by the Thimkers50. Join us on August 17 at 6 pm Kyiv time to discuss the ideas. 

Follow our site ReInforceUA and register for the lecture of the outstanding speakers now.


Nathan Furr is a professor of strategy and innovation at INSEAD in Paris and a recognized expert in the fields of innovation and technology strategy. Professor Furr earned his Ph.D. from Stanford University where he studied how innovators commercialize their ideas. His bestselling books include The Innovator’s Method (Harvard Business School Press, 2014); Leading Transformation (Harvard Business School Press, 2018); Innovation Capital (Harvard Business School Press, 2019) and The Upside of Uncertainty (Harvard Business School Press, 2020). He has published broadly in Harvard Business Review, Sloan Management Review, Forbes, Inc, and academic journals. He is an Innosight Fellow, has been nominated for the Thinkers 50 Innovation Award, and works with leading companies such as Google, Microsoft, Citi, ING, Philips, Solvay and others. 

Susannah Harmon Furr is an entrepreneur, designer, art historian, and contrarian. Her clothing line was inspired by the intricate embroidery Dutch women painstakingly rendered on their plain uniforms—details often invisible to all but the wearer—and its significance in their daily lives. She recently started a biointensive garden as part of a larger "hope accelerator" in Normandy.