<h6>April 10 to May 9, 2025 (online)</h6>

BMDA Marketing Cup

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Empower your students to showcase their marketing brilliance


The BMDA Marketing Cup is Your chance to tackle marketing challenges. Dive into dynamic StratX Marketing Simulations, compete in teams, and elevate Your marketing and strategic prowess.
Connect, collaborate, and win exciting prizes - all while honing your marketing, strategic, organisational, and communication skills, be ready to implement at your work.

Boost Your Experience!

The Baltic Management Development Association (BMDA) was founded at the end of 2002. The association unites 70 members from 27 countries and enhances the quality of management development in the Baltic region and beyond by promoting research, providing educational services, and offering networking opportunities for management development institutions and business enterprises.

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BMDA

Over 35 years ago, the founder of StratX developed a strategic marketing business simulation called Markstrat. Today, more than two million participants from over 500 universities, business schools, and corporations have used StratX simulations. Our mission is to create memorable learning experiences through engaging business simulations for university and corporate education.

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StratX

In collaboration between

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BMDA Marketing Cup - a prestigious marketing competition which invites teams representing BMDA member institutions and non BMDA member institutions to compete in solving real-world marketing challenges.
<blockquote>
An opportunity for students and alumni to engage in an international marketing competition designed to inspire creativity, strategic thinking and collaboration.
</blockquote>

What?

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Participants will compete in teams of three, comprising of marketing or business management students, experts, alumni. There’s no limit to the number of teams that can enter from each institution.
You can register for the BMDA Marketing Cup using the <a href="https://forms.gle/DQTZB7vQurJRfKVj7">Google form</a>
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We truly believe this event will provide tremendous value to your institution and offer an unforgettable learning experience.
</blockquote>

How?

Engage with top teams and showcase marketing prowess.

Compete Globally

Receive personalized consultations from seasoned professionals.

Expert Guidance

Benefit from tailored introductory sessions before critical competition phases.

Comprehensive Preparation

Enjoy a dynamic, enriching, and fun-filled journey of growth and achievement.

Unforgettable Experience

Why to join?

<ul>
<li>Create a group of 3 members.</li>
</ul>

Form Your Team

<ul>
<li>Complete the  registration process to officially join    ☑️ <a href="https://forms.gle/DQTZB7vQurJRfKVj7">Apply Now</a></li>
</ul>

Register for the Competition

<ul>
<li>Get your confirmation email and login details.</li>
</ul>

Receive Confirmation

<ul>
<li>Participate in the introductory session to get started.</li>
</ul>

Attend the Introduction Session

<ul>
<li>Submit your team’s decisions and progress as required.</li>
</ul>

Record Your Team's Decision

<ul>
<li>Before key periods, gain insights from expert-led introductions.</li>
</ul>

Receive Expert Introductions

<ul>
<li>Schedule individual consultations for guidance from experts.</li>
</ul>

Consult with Experts

<ul>
<li>Showcase your team’s work during the online "Wrap-Up" event.</li>
</ul>

Present Your Final Results

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Your Path to Success

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Join the BMDA Marketing Cup

The Markstrat competition will hold from April 10 to May 9
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Registration - till end of March
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Deadlines

Teams from BMDA member institutions and non-member institutions are eligible to participate. Each school can enter multiple teams. Participants will compete in teams of three students or other organisation representatives.

Eligibility

Each participating team is required to pay an entry fee. This fee covers the costs of the simulation software, administrative expenses, and prizes.
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Fee for BMDA members - 390 EUR per team
Fee for non BMDA members - 490 EUR per team
</blockquote>

Entry Fee

Participation form

The top-performing teams will be recognised and awarded based on their overall performance and strategic acumen. Winners will be announced and awarded during the BMDA Annual Conference. The leader of winning team will be invited to the 23-rd Annual BMDA Conference FREE OF CHARGE. This is an excellent opportunity for participants to gain recognition and network with industry leaders and academics.

Awards and Recognition

Key details

The video of meetings will be shared with the participants for their convenience

15:00 - 17:15 (Vilnius time, UTC+02:00)

March 5th

Kick-off of BMDA Marketing cup 

15:00 - 17:15 (Vilnius time, UTC+02:00)

March 12th

Interim session 

March 19th

15:00 - 16:30 (Vilnius time, UTC+02:00)

March 26th

15:00 - 16:30 (Vilnius time, UTC+02:00)

April 2nd

15:00 - 16:30 (Vilnius time, UTC+02:00)

April 9th

April 16th

15:00 - 17:15 (Vilnius time, UTC+02:00)

April 30th

Winning team announcement

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Competition Schedule

Influenced by:
<ul>
<li>Market share</li>
<li>Sales revenue</li>
<li>Profit</li>
<li>Project success</li>
</ul>

Share Price Index (SPI) – 40%

Return on Investment (ROI) – 20%

Strategic thinking (consistency with market conditions + adaptation to market changes) – 20%
Crisis management skills – 10%
Presentation quality – 10%

BMDA
Marketing Cup

Empower your students to showcase their marketing brilliance

Boost Your Experience!

In collaboration between

How?

What?

How?

What?

Why to join?

Your Path to Success

Join the BMDA Marketing Cup

Key details

Competition Schedule

Evaluation Criteria
Total: 100%

Apply for the BMDA Marketing Cup

We look forward to your participation

For more details

Ugne Norvaisiene

BMDA Marketing Cup

Empower your students to showcase their marketing brilliance

Boost Your Experience!

In collaboration between

How?

What?

How?

What?

Why to join?

Your Path to Success

Join the BMDA Marketing Cup

Key details

Competition Schedule

Evaluation CriteriaTotal: 100%

Apply for the BMDA Marketing Cup

We look forward to your participation

For more details

Ugne Norvaisiene

BMDA
Marketing Cup

Evaluation Criteria
Total: 100%