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Ukraine’s Future Competitiveness: Christian Ketels Speaks at the Facing the Future Forum

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I’Mm a Native of Luhansk, and I Want to Help build a New Luhansk Region

Facing The Future

We need to think about the future and shape its prerequisites now, even as Ukraine is still at war and suffering from crises. The vision for this future must come from within society; it cannot be imposed from outside. This was emphasized by Christian Ketels, a professor at Harvard Business School, during his speech at the Facing the <a href="https://mim.kyiv.ua/en/graduates/projects/facing_the_future">Future ReinforceUA Forum</a>. Viacheslav Pokotylo, MIM’s professor moderated the session.
Ketels highlighted that Ukraine must win the war and achieve success on the battlefield, but it also needs to win in peace. Winning in peace means creating an economy and society that provide sustainable prosperity for its citizens. "We look to the future and think that rebuilding the country is straightforward: we know how to build roads, bridges, etc. But in reality, it is not just about rebuilding; it's about building a new economy and a new type of society. This is a much more challenging task. We need to determine where Ukraine wants to be in the future."
Economists often view economic development as a blank slate, but it doesn't work that way. It's more like a river, where you can change the direction of flow. Christian Ketels, who has been working with national competitiveness for the last ten years, notes that good analytics is only the first step. Figures, values, and indicators—80% of this information is already known in every country. The real challenge is implementation: creating conditions and building a more competitive economy. "We, as economists, are trained to balance models, but where there is no balance, we have to manage deviations. We think about weaknesses and evaluate reference points. But this is not enough for a company, let alone a country, to succeed. You need to identify special strengths, virtues, qualities, and advantages that can enhance your business and expand partnerships."
Ketels also emphasized the importance of transformation and process change. This role should be played not only by the government but also by businesses and educational institutions. There must be a societal agreement on the generally accepted direction. We need to agree on the basic ideas of what the future Ukraine will look like, and how it will compete and succeed not only on the battlefield.
You can watch the recording of Christian Ketels' speech on our YouTube channel, available in English or with simultaneous translation into Ukrainian.

We need to think about the future and shape its prerequisites now, even as Ukraine is still at war and suffering from crises. The vision for this future must come from within society; it cannot be imposed from outside

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