- Business
- Financial Management
- Management and Leadership
- Marketing
- Business Processes Management
Summarizes marketing management knowledge and skills and offers marketing toolbox for managers.
Improves marketers’ professional and personal effectiveness thus enhancing businesses’ performance.
IT CATERS TO
- Marketing departments employees
- Marketing directors
- SMB owners
- Senior executives
- All those aiming at improving marketing knowledge and skills
PROGRAM’S BENEFITS
Marketing fundamentals
- The role of marketing
- В2В and В2С marketing
- Goods and services marketing
- Marketing impact on gross income
- Marketing management basics
- Strategic marketing plan
Marketing management
- Marketing management as a part of corporate governance
- Sales potential
- Value-oriented marketing
- Marketing within a value chain
Marketing analysis
- Marketing analysis objects
- 5С concept
- PESTLE-analysis
- Marketing measurement system
- Portfolio analysis principles
Market segmentation and targeting
- Customers’ segmentation
- В2В segmentation
- Segmentation principles
- Target segment selection
- Segment attractiveness criteria
- Selecting competitive product for the selected segment
Branding
- Branding definition
- Brand audit
- USP selection
- Perception mapping
- FAB concept
- Product positioning
Marketing strategies
- Marketing strategies key drivers
- Main stakeholders
- KPI system
- DPM models
- Customers classification
- Brand strategy
- Risks assessment and management
- Marketing strategy development
Forecasting and mid-term marketing planning
- Sales forecast instruments
- Marketing plans
- Sales control
- Marketing budgeting
Marketing mix
- Matching marketing mix with the strategy
- Marketing mix elements
- Product policy
- Tri-level product model
- Distribution and marketing principles
- Distribution models in Ukraine
Assortment/category management
- Assortment management principles
- Assortment classification instruments
- Assortment management marketing tools
- Assortment/customers analysis instruments
- Category management principles
- Product categories
- Category management approaches
- Category analysis and strategy
- Category operational management
- Comprehensive assortment and logistics decision-making
Sales and distribution management
- Distribution principles
- Distribution models in Ukraine
- Trademark and salesforce
- Sales planning
- Sales control system
- Wholesales promotion
- Retail sales promotion
- Salesforce management
Pricing
- Cost vs value approach in pricing
- Pricing strategies
- Pricing and distribution and value chain
- Pricing procedures
- Price elasticity
- Price and value competition
- Pricing and positioning
Advertising
- Marketing communication strategies
- Promotion at different stages of a value chain
- Advertising campaign planning
- Marketing measurements system
- Outsourcing to marketing agencies
Marketing research
- Marketing research classification
- Primary and secondary information
- Marketing research
- Market capacity identification
- Media research
- Marketing research: problems and solutions
- Outsourcing to marketing research agencies
Markstrat business simulation
Integrating instrument of a program featuring: group work, lectures, discussions, and group projects defense. The simulations assist in obtaining the skills of strategic marketing decision-making.
Faculty
APPLICATION PACKAGE
- Resume (CV)
- Copy of the university diploma and university transcript
- Copy of the internal passport (1st, 2nd and 11th pages) for the Ukrainian nationals or permanent residence permit for non-nationals
- Copy of the international passport (1st page)
- Copy of ID (individual tax number)
- 1 colored photo sized 30х40 mm
VENUE
The MIM Business School
10/12 B, Shuliavska Street, Kyiv, Ukraine
Alumni speak
If you need the have the comprehensive picture of your business, you need MIM’s program. The learning environment at the school made our studies practical, applicable from the day one and exiting. Management game was very useful as it helped us to integrate our knowledge and skills and apply that in the safe virtual world. We learned both how to work together and how to compete. I made a lot of friends at MIM, saw the business from the different perspective and found out the new avenues.
Studies at MIM enabled me to understand different functions of a business. Due to that, I could alter my approach to the processes. When I am doing new projects, I apply what I learned at MIM. I also developed my negotiation skills. Communications with people from different businesses widen the horizon and help in everyday activities.
It is a very practical and high-quality program. The courses in marketing, project management, HR, corporate law, and finance were applicable from the day 1. Management Game and living cases add value to the curriculum.
When I was first designated the CEO I felt that I lack managerial skills. Pre-MBA suited me to the tee. Format, my classmates' diversity, and faculty caliber not only made the program but also fun. My horizons widened and so did my network of extraordinary people.
An eye-opener is a right name for the program. New approaches, opportunities, and what is especially important, confidence was among the most important program’s outcomes.