Pre-MBA Marketing
pre-MBA Marketing
Mid-term program targets marketing competencies development
APPLY- Pre-MBA Business
- Pre-MBA Financial Management
- Pre-MBA Management and Leadership
- Pre-MBA Marketing
- Pre-MBA Business Processes Management
Summarizes marketing management knowledge and skills and offers marketing toolbox for managers.
Improves marketers’ professional and personal effectiveness thus enhancing businesses’ performance.
The program meets the following international standards


IT CATERS TO
- Marketing departments employees
- Marketing directors
- SMB owners
- Senior executives
- All those aiming at improving marketing knowledge and skills
PROGRAM’S BENEFITS
PROGRAM MODULES
I
Marketing fundamentals
- The role of marketing
- В2В and В2С marketing
- Goods and services marketing
- Marketing impact on gross income
- Marketing management basics
- Strategic marketing plan
II
Marketing management
- Marketing management as a part of corporate governance
- Sales potential
- Value-oriented marketing
- Marketing within a value chain
III
Marketing analysis
- Marketing analysis objects
- 5С concept
- PESTLE-analysis
- Marketing measurement system
- Portfolio analysis principles
IV
Market segmentation and targeting
- Customers’ segmentation
- В2В segmentation
- Segmentation principles
- Target segment selection
- Segment attractiveness criteria
- Selecting competitive product for the selected segment
V
Branding
- Branding definition
- Brand audit
- USP selection
- Perception mapping
- FAB concept
- Product positioning
VI
Marketing strategies
- Marketing strategies key drivers
- Main stakeholders
- KPI system
- DPM models
- Customers classification
- Brand strategy
- Risks assessment and management
- Marketing strategy development
VII
Forecasting and mid-term marketing planning
- Sales forecast instruments
- Marketing plans
- Sales control
- Marketing budgeting
VIII
Marketing mix
- Matching marketing mix with the strategy
- Marketing mix elements
- Product policy
- Tri-level product model
- Distribution and marketing principles
- Distribution models in Ukraine
IX
Assortment/category management
- Assortment management principles
- Assortment classification instruments
- Assortment management marketing tools
- Assortment/customers analysis instruments
- Category management principles
- Product categories
- Category management approaches
- Category analysis and strategy
- Category operational management
- Comprehensive assortment and logistics decision-making
X
Sales and distribution management
- Distribution principles
- Distribution models in Ukraine
- Trademark and salesforce
- Sales planning
- Sales control system
- Wholesales promotion
- Retail sales promotion
- Salesforce management
XI
Pricing
- Cost vs value approach in pricing
- Pricing strategies
- Pricing and distribution and value chain
- Pricing procedures
- Price elasticity
- Price and value competition
- Pricing and positioning
XII
Advertising
- Marketing communication strategies
- Promotion at different stages of a value chain
- Advertising campaign planning
- Marketing measurements system
- Outsourcing to marketing agencies
XIII
Marketing research
- Marketing research classification
- Primary and secondary information
- Marketing research
- Market capacity identification
- Media research
- Marketing research: problems and solutions
- Outsourcing to marketing research agencies
XIV
Markstrat business simulation
Integrating instrument of a program featuring: group work, lectures, discussions, and group projects defense. The simulations assist in obtaining the skills of strategic marketing decision-making.
Faculty
APPLICATION PACKAGE
- Resume (CV)
- Copy of the university diploma and university transcript
- Copy of the internal passport (1st, 2nd and 11th pages) for the Ukrainian nationals or permanent residence permit for non-nationals
- Copy of the international passport (1st page)
- Copy of ID (individual tax number)
- 1 colored photo sized 30х40 mm
VENUE
The MIM Business School
10/12 B, Shuliavska Street, Kyiv, Ukraine