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Markstrat is an ideal tool for making strategic marketing decisions and implementing the company's marketing strategy

Markstrat

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Business simulation

Creation of successful marketing strategies in highly competitive markets

Selection of target segments, product positioning, development and introduction of new brands to the market

Making decisions about the product, price, positioning and distribution of the product

Development of advertising strategy, target audience segmentation and targeting

Ordering, data analysis and use of research (general and narrowly focused) for making marketing decisions

Formation of effective teams of sales managers and successful distribution of their efforts for product promotion

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We are working on the seventh version of the simulation, which has an improved interface, contains more visualizations and graphs, but also more data to analyze. There are no longer restrictions on working exclusively on the territory of the business school - this opens up more opportunities for team building and gives more space for discussions and making appropriate decisions

Develops skills

Up to 6 competing companies, managed by teams of 3-6 people, compete on the market. This is a territory with a highly developed economy. Inflation and GDP growth are quite stable and do not depend on political, social or economic factors. Currency: Markstrat Dollar ($)

Business environment

Each of the teams works in the marketing department of a large company, competes with several companies in the electronics market and is responsible for developing and implementing a long-term marketing strategy.
Companies have different starting conditions: product characteristics, target audiences, brand awareness, market shares, sales channels, profitability, R&amp;D experience, etc. But everyone also has budget restrictions and can take loans on the same terms. Annual marketing budgets depend on the results of activity (profit) in the previous year

Starting conditions

The results of the company's marketing activities (sales, market share, net profit) affect the Share Price Index (SPI), which evaluates its success. The goal is to adapt the company's marketing strategy for bringing products to the market to the market situation and increase its Index in the process of managing the company

General purpose

The context of the game

participants go from data collection to marketing strategy implementation and have access to a significant number of tools to make this journey successful

In process

team depends on the balanced application of the marketing mix, the successful development of new products and their introduction to the market

Result

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Importantly

The simulation was created by the company StratX and the business school INSEAD (France) and is used to teach marketing in 500 educational institutions around the world

Provider

The company's activity lasts 8-10 years (8-10 game periods), during which it is necessary to go through the entire cycle of bringing products to the market

Duration

Business simulations are a mandatory component of any business school program, so for students, the cost of participation is included in the cost of the program.
But you have the opportunity to order any of the simulations separately for your company, since this tool is successfully used in personnel evaluation. In this case, the price is negotiable depending on the goals of the company and the duration of the game.

Cost

Additional Information

Natalia Balabonkina

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Contact person

Management Game allows you to apply the acquired theoretical knowledge and try to manage a company: understand the processes, predict risks, analyze data and make appropriate calculations to protect yourself and the business from wrong steps in life

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Management Game

The simulation develops the skills of creating, developing and motivating effective teams to make optimal decisions in crisis situations of limited resources. It is a team game in which each participant fulfills his chosen role