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MIM's MBA Program Was Ranked Best in Ukraine in 2026 

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Two MIM Students Nominated for the "TOP 100 Women of Ukraine" Award

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Andrii Komar Ranks in the Top 3 CFOs of Ukraine According to CFO Club Ukraine

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MIM Students Visit Nova Poshta

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MIM Book Club Is Now Open!

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MIM Expert Hub Speaker as Guest Star for SE MBA Students

News of the business school

Professional expertise

This week, Myroslava Kozachuk — Founder &amp; CEO of Franchise Group, creator of the "First Franchising School" and Franchise Camp projects, and one of Ukraine's leading franchise industry visionaries — appeared as guest star at MIM Business School.
This was Myroslava's third visit to MIM, but the format made it distinct from previous sessions. The meeting was held exclusively for Senior Executive MBA students in a closed setting, allowing participants to move beyond theory and put targeted questions to the expert about the specific challenges of their own businesses.
Two hours of intensive dialogue turned into an in-depth examination of real cases, mistakes, and breakthrough decisions. As an active consultant with dozens of successful brands in her portfolio, Myroslava broke franchising down to its fundamentals:
<ul style="margin-top: 0cm;" type="disc">
<li class="MsoNormal" style="text-align: justify; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;">Strategic choice: which franchise model is appropriate at different stages of a company's development.</li>
<li class="MsoNormal" style="text-align: justify; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;">Scaling: how master franchising works and how to enter new markets.</li>
<li class="MsoNormal" style="text-align: justify; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;">Resilience: the experience of developing franchise networks under wartime conditions — without embellishment, accounting for both risks and successes.</li>
</ul>
Participants came away not just with information, but with professional insights ready to apply directly to their management practice.
<blockquote>
"We don't need to rebuild the old — we need to build a NEW Ukraine. And business is one of the primary instruments of that transformation. I believe the time will come when Ukrainian franchises are purchased the world over," Myroslava Kozachuk has said on more than one occasion.
</blockquote>
Myroslava Kozachuk is one of the leading experts of <a href="https://mim.kyiv.ua/expert-hub" target="_blank" rel="noopener">MIM Expert Hub</a> — a platform where any manager can receive a personalized consultation and work through a business case with the involvement of top specialists. Areas covered include scaling and franchise development, strategic marketing and financial modelling, and legal support and change management.
Thank you to Myroslava for her candor, inspiration, and depth of expertise.

The Art of System Franchising: A Master Class from an Expert at MIM Expert Hub

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