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Surviving AI Disruption

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Christopher Tucci at ReinforceUA: surviving AI disruption without waiting for a crisis

ReinforceUA

Professional expertise

<blockquote>
Academy of Management President Christopher Tucci explained why AI is no death sentence for companies and how to rebuild a business model before the market does.
</blockquote>
At its peak, Garmin’s automotive segment brought in $2.5 billion. Once navigation became a free smartphone feature, that figure fell to $500 million. Yet today the whole company earns over $7 billion, having moved early into aviation, marine, outdoor and fitness. Stories like this shaped the ReinforceUA lecture “How to Survive the Age of AI Change”, held online on 28 October 2026.
The speaker was Christopher Tucci, President of the Academy of Management, the world’s largest association of management scholars, and Professor at the University of Oxford and Imperial Business School. This season, MIM Business School runs ReinforceUA together with AOM. The session was moderated by Oleksii Vynogradov, Acting President of MIM Business School.
His central argument: process automation is necessary, but competitors copy it quickly, so it rarely creates lasting advantage. That comes from new products, services and business models. Law firm DLA Piper is a case in point. Despite predictions that AI would replace lawyers, its revenue grew between 2019 and 2025, profit per partner more than doubled and headcount keeps rising. The firm built its own private AI assistant, hires data scientists and AI policy experts, and turned its internal AI governance framework into a client product.
“I don’t think companies are doomed to failure. They can develop new products, services, processes, business models,” Professor Tucci stressed. His advice: address employees’ fear of redundancy head-on, experiment, and don’t wait for a crisis.
During the Q&amp;A, he warned that today’s AI prices are subsidised and likely to rise. Automating everything and laying people off is therefore questionable even on purely economic grounds. On accountability, he noted that having AI apologise for a bad decision won’t be enough if someone is harmed.
<a href="https://reinforceua.mim.kyiv.ua/en/lectures/20261028">Watch the recording</a>
The next ReinforceUA × AOM lectures take place on 11 and 25 November and 9 December 2026. <a href="https://reinforceua.mim.kyiv.ua/">Register at this</a>

Academy of Management President Christopher Tucci explained why AI is no death sentence for companies and how to rebuild a business model before the market does

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