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New formats and deep conversations: a week of events at MIM

Alumni

community feedback

Serhiy Hlushenko, Pre-MBA Marketing alumnus, founder of DTJ LinkedIn Marketing Agency:
<blockquote>
"Live sessions with Osterwalder, Kotler, and Snyder at MIM were my first real wow moment." 
</blockquote>
On choosing MIM. Early 2022 was complete chaos. I had to restructure my business and shift to a different direction entirely. Around that time, I subscribed to MIM Business School's mailing list and was struck by what I saw: they were hosting live online sessions with the global names whose books I had been reading - Osterwalder, Kotler, Snyder. Not recordings, but live conversations where you could ask questions. That was my first strong impression.
What ultimately convinced me to enroll was Markstrat. It is a computer simulation that has had millions of dollars invested in it. When I realized that leading business schools like INSEAD and Harvard use it, I understood: this is a top-tier tool, and this is where I need to be.
On studying. It is the chance to structure your knowledge. Did I discover something entirely new? Probably not. But I got a clear structure. When you listen to a lecturer or talk with peers, insights you already had suddenly click into place: "Oh, I can actually implement this in my business. Oh, this is something I should offer a client"! A separate achievement was the final project. I wrote a marketing plan for the mining industry on LinkedIn - not something produced just to tick a box, but work that reflects what I do every day, now backed by MIM's expert guidance and tested hypotheses. I developed it step by step, on my own, and that approach is what structures knowledge best.
On the faculty. In Natalia Bukhalova's lectures I absorbed every word. I still use her presentation as a reference. She gave me a genuinely practical insight into overseas marketing research - how to analyze the US market even when you are based in Ukraine. Pure applied knowledge.
On community as the core value. The lasting impression MIM leaves is the community. People who get it in a space where that is shared. Eighty percent of our behavior is shaped by our environment, and it matters to me to be around people with similar values and ambitious goals. MIM consistently organizes events where the most productive networking happens - connections that form in an intimate setting where you can actually get to know someone, have a real conversation, and find your way to shared projects.
Serhiy's advice. Do not be afraid to focus. When a business is small, it seems like you can do everything for everyone. But Markstrat taught me: every product needs to be precise, niche, and built for a specific audience. The better you understand your client, the higher the loyalty and the margin.

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Serhiy Hlushenko: Business Transformation and the Power of the MIM Community

MIM Charity Fund

Аnnouncement

For the <a href="https://mim.kyiv.ua/graduates/projects/manage_the_future" target="_blank" rel="noopener">Manage the Future</a> Charitable Foundation, an Easter visit to the border guards' hospital has become a cherished annual tradition. It is not simply about bringing gifts - it is a gesture of gratitude, warmth, and respect that helps heal not only the body but the spirit, bringing a piece of the holiday into hospital walls.
This year, however, the visit was particularly special: MIM Business School students joined the foundation's Easter mission, some of them bringing their families along.
Tetiana Shylan, Director of the "Manage the Future" Foundation, shared her impressions:
<blockquote>
"This year our mission became truly shared. The MIM community took part both in packing the gifts and in personally greeting our defenders. The visit was extraordinarily warm and moving. Once again we saw that when a business community comes together for something that matters, the energy and impact are immense." 
</blockquote>
Thanks to the involvement of the MIM community, the visit delivered not only holiday packages but the most valuable thing of all - genuine personal attention and heartfelt conversation.
We thank the Central Clinical Hospital of the State Border Guard Service of Ukraine for their long-standing partnership and for making these visits possible.

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We wish our soldiers a speedy recovery and good health!

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Easter at the Hospital: "Manage the Future" Foundation and the MIM Community Visit Border Guard Defenders

News of the business school

Tykhomyrova

MIM Business School has launched a new cycle of Book Club meetings focused on finding answers to the most pressing management challenges of today. The project brings together MIM Business School, long-standing partner and book sommelier Dmytro Lappo, and Ukraine's leading book prize - <a href="https://kbuawards.com/kbu-awards-2025-data-nagorodzhennya-peremozhciv/?gad_source=1&amp;gad_campaignid=23498980478&amp;gbraid=0AAAAA-nXGKBrxax_gWkoXAA_EsvNr8MUO&amp;gclid=Cj0KCQjws83OBhD4ARIsACblj18LMA6G_SmOppd-Mm-C5PeF9ByY397JUB4gYKZNolntJUh-xkD5NZkaAiAQEALw_wcB" target="_blank" rel="noopener">KBU</a><a href="https://kbuawards.com/kbu-awards-2025-data-nagorodzhennya-peremozhciv/?gad_source=1&amp;gad_campaignid=23498980478&amp;gbraid=0AAAAA-nXGKBrxax_gWkoXAA_EsvNr8MUO&amp;gclid=Cj0KCQjws83OBhD4ARIsACblj18LMA6G_SmOppd-Mm-C5PeF9ByY397JUB4gYKZNolntJUh-xkD5NZkaAiAQEALw_wcB" target="_blank" rel="noopener"> Awards</a> - to curate the most valuable ideas for your professional growth.
The season opened with a discussion featuring Ukrainian practitioner-authors whose expertise has been tested by the realities of our market. Two business survival strategies took center stage: system versus chaos.
The speakers were:
<ul>
<li>Alona Lubchak - management consultant and efficiency expert, whose book “Management Without Fuss” has become something of a manifesto for those looking to pull out of the operational nosedive and make room for strategy</li>
<li>Oleksii Prosnytskyi - senior manager and co-founder of LEO Consulting, whose book “How Not to Screw Up a Project” breaks down the typical traps that keep ambitious ideas from ever reaching execution.</li>
</ul>
Opening the session, MIM Business School President and event moderator Iryna Tykhomyrova said:
<blockquote>
"We have set ourselves an ambitious goal: to find, together with you, answers to the difficult questions facing managers today. At first glance, the two authors seem to be standing on completely opposite sides. But system and chaos are not opposites. When combined correctly, they produce what Ichak Adizes calls 'symbergy' - a blend of symbiosis and synergy. All management theory can be described by that one word. System and chaos must exist in synergy, each complementing the other." 
</blockquote>
Together with the speakers, attendees explored why strategic goals so often get lost on the way to the workplace - and how to shift from a culture of constant firefighting to a culture of systemic results.
We sincerely thank everyone who came to the first session. Despite air raid alerts, rain, and power outages, you arrived in great spirits and ready to engage. We worked through many cases and difficult situations - and did it all professionally.
This project came to life through the combined efforts of three leaders: MIM Business School, our long-standing partner and book sommelier Dmytro Lappo, and Ukraine's leading book prize - KBU Awards. Together we select the best ideas for your growth.
We look forward to seeing you at the next club session!
For those who could not attend in person, the full recording is available on our <a href="https://www.youtube.com/watch?v=C96NuG0_T10" target="_blank" rel="noopener">YouTube podcast</a>.

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MIM Book Club Is Now Open!

Corporate Programs

MIM Business School has launched a major corporate program for PJSC Ukrhydroenergo, developed specifically for the management staff and department heads of Ukraine's largest hydroelectric power company.
The first module focuses on building a comprehensive internal control system - covering internal audit, compliance, risk management, financial and security components. The core goal of the program is to establish a unified, modern approach to risk management and loss prevention across all levels of the company.
At the program launch, MIM Business School President Iryna Tykhomyrova said:
<blockquote>
"Our goal since 1989 has remained the same - to give business purely practical skills that can be applied here and now. Only companies that genuinely think about the future invest in their most important asset - people - because without them no technology will work. Education is not just part of motivation; it is an investment that, as Nobel laureates have noted, delivers the highest returns. I wis you and your company a confident progress forward, and I hope this knowledge brings you powerful, dynamic results." 
</blockquote>
Oleksandr Krush, Deputy Director General for Administrative Management, Support and Human Resources at Ukrhydroenergo, commented:
<blockquote>
"This program is an important part of the training system we have been consistently developing within the company. Our task is not only to maintain it, but to gradually increase the depth of content and raise the quality of each module. Right now we are focused on internal control and risk management - foundational matters for a company of our scale that directly affect operational stability and the trust placed in us. We have set a high standard and expect practical results that can be put to work." 
</blockquote>
Ahead of the participants lies intensive work, in-depth case studies, and the development of tools that will serve the stable operation of a strategically critical enterprise.
We wish the Ukrhydroenergo team every success in turning the knowledge gained into real strength for Ukrainian energy.
Ukrhydroenergo is Ukraine's largest hydroelectric power company, providing the national energy system with reserve capacity. Since 2023, the company has been actively working to restore infrastructure damaged by strikes and to protect its facilities.

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MIM Prepares Ukrhydroenergo Managers for New Challenges

<blockquote>
A military hospital is not only operating rooms - it is also the daily living conditions and morale of the wounded. Danylo Demianov, Coordinator of the Center for Interaction with Volunteer Organizations and Foundations, speaks about how the "Manage the Future" Charitable Foundation helps address these needs. 
</blockquote>
Danylo, the foundation's role in the hospital's life goes well beyond medicine. How do you see this kind of wide-ranging support?
The partnership with MIM Business School's "Manage the Future" foundation is a story of long-term, comprehensive care. The state provides the base, and the foundation's support allows us to receive consistent, targeted assistance on an ongoing basis - from ophthalmology medications to things that may seem invisible at first glance but are critically important for recovery: regular dairy products, household appliances for everyday needs, and small holiday gifts to lift spirits. My role is to be the bridge between the medical staff and our partners, so that help lands where it is needed most.
Why do everyday comforts and holiday gestures matter as much as medicine for the wounded?
Medicine restores the body - attention restores the spirit. When a soldier sees new equipment in the ward or receives fresh food supplies, he feels that someone cares about him and his wellbeing. It creates a sense of home, which the guys miss deeply during long periods of treatment. The consistency that the MIM business community demonstrates gives our staff confidence that they are not alone in this fight for the health of our heroes.
You mentioned plans to expand the partnership through cultural projects and events. How relevant is that right now?
It is exactly what the guys need for emotional relief. Recovery moves faster when a person's mind is taken off the war. Cultural initiatives and gatherings are a powerful tool for psychological rehabilitation. We want the hospital to become a space not only for medical treatment, but for the intellectual recovery of our defenders as well.
What would you like to say to the donors of the "Manage the Future" foundation who support these projects and the hospital overall?
Thank you for not getting tired. Your support translates into specific lives saved and dignified conditions for the rehabilitation of our border guards. We are not just patching holes - together we are building a quality system of care, respect, and dignity for every soldier.
Thank you to everyone who stands this shared watch together with MIM Business School and the <a href="https://mim.kyiv.ua/graduates/projects/manage_the_future" target="_blank" rel="noopener">"Manage the Future"</a> foundation. Your contributions make vital projects for our defenders possible.
Legal address of the Foundation: Ukraine, 04116 Kyiv, 10/12 Shuliavska Street, Block V 
IBAN: UA713003350000000260052211237 
Bank: Raiffeisen Bank JSC 
EDRPOU: 44957623 
MFO: 300335
And remember: every donation counts!

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Danylo Demianov, Hospital Coordinator at the State Border Guard Service, on the Partnership with MIM

MIM Business School is launching MIM Expert Hub - a strategic partnership platform connecting real business needs with the best expertise on the market. The platform works as an intellectual filter: MIM selects only those specialists whose reputation the Business School trusts and helps clients make a confident choice.
In the latest episode of MIM TV, MIM Business School President Iryna Tykhomyrova and Consulting Center Director Natalia Pozdniakova explained in detail how the new platform will change the approach to professional consulting in Ukraine.
Iryna Tykhomyrova, President of MIM Business School:
<blockquote>
"We have always said that MIM is a business school people recommend. Now MIM recommends itself. This is our statement of belief in the future and a tool for business transformation at exactly the moment when it is most urgent." 
</blockquote>
What you will learn from the episode:
<ul>
<li>The "Uber economy" of consulting - how to quickly find the right specialist without a lengthy search process. </li>
<li>The MIM seal of approval - how the expert accreditation system works and why an ethical code carries more weight than legal contracts. </li>
<li>The collaboration algorithm - how a client receives 2-3 vetted candidates matched to a specific need, from strategy to AI implementation.</li>
</ul>
Watch the full episode and find out how to become part of the hub or bring the best expertise to your business via the <a href="https://www.youtube.com/watch?v=rqwtk1MiLhA" target="_blank" rel="noopener">link</a>.

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MIM Launches MIM Expert Hub Consulting Platform

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Navigating the Urban Battlefield: The Resilience of Women Amid Wartime Challenges

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In New MBA’s Words: A Journey Through the MBA Program at MIM Business School Surpasses My Initial Expectations

In the midst of a full-scale invasion, the bustling metropolis transforms into a complex terrain for women, reshaping their daily lives with added responsibilities. Natalia Bukhalova, a lecturer at MIM, and the founder and CEO of Ukrainian Marketing Group, alongside her team, discusses the impact of wartime circumstances on the beliefs, style, and lifestyle of women. Drawing from hundreds of narratives, they unveil a compelling portrait of resilience:
- Living in the Moment: Ukrainian women find pride and joy in the mundane, turning routine tasks like "paying the utility bill or buying cat food" into meaningful moments amid the chaos of war.
- Steadfast Adulting: In the urban labyrinth, women feel a heightened sense of maturity, maintaining composure and focus, particularly in crisis situations. A structured daily routine and a commitment to consistency become defining features, coupled with increased political awareness and a willingness to express one's stance.
- Ambition and Adaptability: The challenging circumstances propel women to embrace ambition, a thirst for knowledge, and a readiness to learn new skills. A clear sense of purpose, reluctance to engage in conflicts, and heightened stress resistance characterize the modern woman, assuming roles of "mother, friend, and great support" to herself.
 - Manifesting Life: Despite the military reality dictating frugality, women assert their desire for self-care, symbolized by buying elegant lingerie as a powerful act of defiance against the harsh realities of war.
 - Unyielding National Identity: The affirmation "I am Ukrainian" emerges as a potent source of inspiration, serving as a driving force to persevere through challenges.
 - Nostalgia and Adaptation Abroad: For those who moved abroad with their children, a yearning for familiar tastes and products—Chumak, KOMO, Duna, Ranok publishing house, PrivatBank, Rozetka, Nova Poshta, Eva, Rud ice cream, and Roshen sweets—reveals the enduring connection to their homeland, prompting resourceful attempts to smuggle cherished items across borders.
 For a more in-depth exploration of Natalia Bukhalova's insights, tune into our MIM-TV broadcast on <a href="https://www.youtube.com/watch?v=n0-Yqt-CtGg&amp;t=60s&amp;ab_channel=MIMBusinessSchool">Youtube </a>or <a href="https://www.facebook.com/watch/live/?ref=watch_permalink&amp;v=1696531467501379">Facebook</a>.

In the midst of a full-scale invasion, the bustling metropolis transforms into a complex terrain for women, reshaping their daily lives with added responsibilities. Natalia Bukhalova, a lecturer at MIM, and the founder and CEO of Ukrainian Marketing Group, alongside her team, discusses the impact of wartime circumstances on the beliefs, style, and lifestyle of women. Drawing from hundreds of narratives, they unveil a compelling portrait of resilience:

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