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ReinforceUA: Leveraging AI for management enhancement

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How I’m Fine Campaign Brings People Together by the Stories

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Natalia Kalmykova, MIM student Appointed the Minister of Veterans Affairs

Аnnouncement

The goal is to draw global attention to Ukraine, a nation suffering from war. We seek to share the stories of towns and villages that have experienced occupation and conflict and to highlight the ongoing hardships Ukrainians have faced since February 2022. Each day of resistance comes at a significant cost.
The "I'm Fine" installation, featured at the 2024 BURNING MAN festival in the United States, has already gained coverage from major media outlets worldwide. This installation, constructed from damaged road signs, street signs, and fence fragments, serves as a poignant representation of the war's impact. However, showcasing the installation at the festival is just the first step in amplifying Ukraine’s voice globally.
On September 13, during MIM's 35th-anniversary event, Artur Malinowski (former Head of PR at Postmen, Hoshva PR&amp;DGTL, and "PHOENIX" BURNING MAN 2023, and now Head of Global PR &amp; Communication for the "I'm Fine" installation at BURNING MAN 2024) will discuss cultural diplomacy through the lens of the installation. The ideologist and driving force behind this project is Vitaly Deinega, an MBA graduate of MIM Business School.
<ul style="margin-top: 0cm;" type="disc">
<li class="MsoNormal" style="margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;">How can an idea, expressed through art, resonate with millions and convey the realities of war?</li>
<li class="MsoNormal" style="margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;">How can stories of everyday life in a war-torn country be embedded into an art installation?</li>
<li class="MsoNormal" style="margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;">How is the "I'm Fine" installation transforming media dynamics?</li>
<li class="MsoNormal" style="margin-bottom: 0cm; line-height: normal; mso-list: l0 level1 lfo1; tab-stops: list 36.0pt;">And how can businesses and organizations support Ukraine by amplifying the message of "I'm Fine"?</li>
</ul>
For detailed program information and registration, please use the following link: <a href="https://eventmate.app/events/share/facing-the-future-energia-ednosti" target="_new">event registration link</a>.
As a reminder, we are raising funds to purchase mini-dome car radar detectors for the air reconnaissance crews of the 411th Separate Battalion of the "Yastrub" UAV. Therefore, an entrance fee of UAH 500 has been introduced. We are grateful to our partners at Eventmate for enabling us to use their chatbot services for collecting donations.
Eventmate is a multiservice platform that assists organizers and event managers in managing events and selling tickets. The platform integrates with popular messaging apps (Telegram, WhatsApp, and Facebook Messenger), offering convenience for users and event guests.

The goal is to draw global attention to Ukraine, a nation suffering from war. We seek to share the stories of towns and villages that have experienced occupation and conflict and to highlight the ongoing hardships Ukrainians have faced since February 2022. Each day of resistance comes at a significant cost

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