thumbnail_маки.jpg

маки.jpg

What should never have happened is happening again. Eternal glory to those who died in the struggle for humanity and a peaceful life

thumbnail_Притула-зустріч.jpg

Притула-зустріч.jpg

Invincible When United: MIM Business School and the Serhiy Prytula Foundation

thumbnail_434556840_7593146940731881_932375421564069717_n.jpg

434556840_7593146940731881_932375421564069717_n.jpg

MIM’s Professor Discusses Ukrainian Business Education in Wartime

thumbnail_Тарас Мороз на сайт 2.0.jpg

Тарас Мороз на сайт 2.0.jpg

From Ukraine to the USA: The Journey of MIM’s Alum Farmer's Milk Coffee Shop in Hollywood, Miami

thumbnail_нко.jpg

нко.jpg

Empowering Collaboration: MBA Students and NGOs Catalyze Growth and Impact

thumbnail_majster_kl_sudarkin.jpg

majster_kl_sudarkin.jpg

MIM Renews Its Face-To-Face Meetings With Oleksandr Sudarkin Masterclass 

thumbnail_start_mba_090224.jpg

start_mba_090224.jpg

Resilience in Education: MIM's 35th MBA Intake Navigates Challenges and Seeks Transformation

thumbnail_uploads-0-3684-83309562_623473105068503_3327538947801743360_n.jpg

uploads-0-3684-83309562_623473105068503_3327538947801743360_n.jpg

How to Manage Discounts 

thumbnail_uploads-0-3613-sergii_grechka_1838.jpg

uploads-0-3613-sergii_grechka_1838.jpg

YOU CAN DO THINGS DIFFERENTLY IN THE ARMY

News of the business school

Artem Shevchenko, founder, and CEO of Hubber, Eastern Europe largest e-commerce platform shared his Black Friday experience during the Sales Director Club meeting held in MIM-Kyiv in mid-January.&nbsp;
How much was spent?
3.4 billion hryvnias in Ukraine&nbsp;
According to the GFK data during the Black Friday week of 2019 sales stroke 3.4 billion hryvnias. It is 1 billion hryvnias more than in 2018.
It&rsquo;s interesting that compared to the pre-Black Friday week the sales grew by 23.4% only whereas in 2018 by 144%. It means that fewer and fewer people postpone buying to get a discount.&nbsp;
+ 20% to an average spend
<img style="display: block; margin-left: auto; margin-right: auto;" src="/uploads/0/3773-97568_n.jpg" alt="" width="800" height="533" />
Average online and offline spend increased by 20% reported Promodo UA BF Research and LetyShops BF statistics. Offline growth was 9% only.&nbsp;
460 Mio hryvnia was spent on Aliexpress
PrivatBank and Monobank reported that Ukrainians spent 460 Mio hryvnia in 1.2 Mio transactions with an average spend of 400 hryvnias on AliExpress.
&nbsp;
When did Ukrainians do their shopping research?
50% of inquiries were made on the day before the Black Friday
If you look at Google statistics you&rsquo;ll see that half of all goods search were made on Thursday and Friday, 33% and 24% respectively. Ukrainians followed the patterns of people from other countries.&nbsp;
<img style="display: block; margin-left: auto; margin-right: auto;" src="/uploads/0/3774-908864_n.jpg" alt="" width="800" height="533" />
What did they buy?
3 top goods accounted for 250-500% of sales increase
According to the LetyShops BF statictics the following goods were best sellers:
<ul>
<li>Smart TV sales increased by 5 times compared to the previous week. The 30% discount was also the largest. Average spend increased by 3% only;</li>
<li>Vacuum cleaners sales increased threefold with an average discount of 12%. Average spend went down by 5%;</li>
<li>Refrigerators sales increased by 2.5 times with the average discount if 9% and average spend of 5% bigger.&nbsp; &nbsp; &nbsp;</li>
</ul>
Other home appliances and electronics sales increased by 40% - 140% on average. It was nice to learn that book sales increased by 80%^ at the Yakaboo online store.&nbsp;
What was happening in retail?
Sales increased by 40-140%&nbsp;
retailers.ua, the specialized online publication reported that retail sales increased by 40-140% compared to the previous similar periods. Such national chains as Foxtrot sold 40% more, Eldorado 100% more and Epicenter 140%.
Who were the buyers?
50% were new
Promodo UA BF Research and LetyShops BF statistics informed that 50% of the total number of Black Friday buyers were absolutely new to the outlets or sellers they were buying from. 30% of buyers bought online.&nbsp;
How many parcels were send?
1 Mio
Nova Poshta, national leader of delivery service reported that they operated 1 Mio of parcels or 26% more than in the same period previous year from the sellers. International internet shops shipped 36% more parcels.&nbsp;
What are the trends?
On one hand, special promo discounts periods such as Black Friday boost up sales. On the other hand, the number of people ready to buy things when they need them rather than wait for discounts is increasing as well.

теги та дата публікації

next_article

all_articles

This mid-term program caters to those who need to master the fundamentals of running a business

Pre-MBA Business Program

This mid-term program caters to those who need to master the fundamentals of running a business

A medium-term program for the development of key competencies in the field of finance, which increases qualifications in solving strategic and operational financial problems, assessing and forecasting the financial state of the organization, determining the means of financial support for the implementation of the strategic goals of the enterprise

pre-MBA Finance Program

Mid-term program designed for individuals interested in navigating business processes during times of war and other adversities

Mid-term program assists in mastering managerial tools and implementing strategies professional and personal transformation

pre-MBA Leadership Program

Mid-term program assists in mastering managerial tools and implementing strategies professional and personal transformation

Master of Business Administration is a qualification much sought after by current business leaders worldwide. The program helps to understand in-depth and master management competencies with the special focus on project management

MBA Program

The program helps to understand in-depth and master management competencies

This program designed for business owners and top executives assist in identifying new business opportunities based on experience and knowledge acquired in the business school

How to Manage Discounts

YOU CAN DO THINGS DIFFERENTLY IN THE ARMY

all_articles

events_soon_start

pre-MBA Business

pre-MBA Business-Analysis

pre-MBA Leadership

MBA

SE MBA