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MIM at the "PRO Synthesis Business 4.0" Forum in Poltava

News of the business school

Sudarkin

Vynogradov

MIM Business School was a partner and an active participant in the "<a href="https://pro-syntez.pab.poltava.ua/" target="_blank" rel="noopener">PRO Synthesis Business 4.0"</a> forum, recently held in Poltava. The event, organized by the Poltava Business Association, was held for the fourth time this year and brought together around 180 entrepreneurs, experts, and senior managers.
MIM Business School participated not only as an information partner but also contributed to the program with expert presentations on marketing and leadership.
Oleksii Vynohradov, Vice President of MIM Business School, spoke about how marketing strategy planning is changing in current conditions and why flexibility now matters more than rigid plans.
He noted:
<blockquote>
"Classical strategic planning died in the first days of the full-scale war, and today those who survive are the ones who replaced annual plans with scenario thinking. In modern marketing, the unique value proposition needs to be flexible, and communication must take the emotional state of the audience into account as much as possible. Right now, the priority is rapid adaptation and smart allocation of resources between keeping the company alive and building toward its future recovery." 
</blockquote>
Oleksii illustrated these approaches with real cases from Ukrainian companies, breaking down specific adaptation tools and methods for maintaining customer loyalty in times of crisis.
Oleksandr Sudarkin, MBA Program Director at MIM Business School, presented on the topic "How to Transform a Company When You Lack People, Time, and Resources." He introduced updated approaches to business transformation adapted to the challenges of 2025–2026 and emphasized the importance of moving from "heroic management" to a systemic architecture of processes.
<blockquote>
"Today a leader should not be a 'hero-rescuer' but an architect of an environment where artificial intelligence handles routine tasks, freeing people up for strategy," said Sudarkin. "Our goal is to build systems that run not on the team's extraordinary effort, but on clear standards and digital tools that allow growth even under resource constraints." 
</blockquote>
He paid particular attention to the use of AI as a "digital junior" that helps free up human capital, while keeping the leader responsible for the team's emotional state and for managing the pace of change.
Despite the war, businesses in Poltava region and Ukraine are focused on European standards, investment in human capital, and technological renewal. MIM Business School continues to support regional business communities, providing the theoretical and practical foundation needed for meaningful change.

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MIM experts shared resilience tools for businesses in the Poltava region

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