ReinforceUA

Professional expertise

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Academy of Management President Christopher Tucci explained why AI is no death sentence for companies and how to rebuild a business model before the market does.
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At its peak, Garmin’s automotive segment brought in $2.5 billion. Once navigation became a free smartphone feature, that figure fell to $500 million. Yet today the whole company earns over $7 billion, having moved early into aviation, marine, outdoor and fitness. Stories like this shaped the ReinforceUA lecture “How to Survive the Age of AI Change”, held online on 28 October 2026.
The speaker was Christopher Tucci, President of the Academy of Management, the world’s largest association of management scholars, and Professor at the University of Oxford and Imperial Business School. This season, MIM Business School runs ReinforceUA together with AOM. The session was moderated by Oleksii Vynogradov, Acting President of MIM Business School.
His central argument: process automation is necessary, but competitors copy it quickly, so it rarely creates lasting advantage. That comes from new products, services and business models. Law firm DLA Piper is a case in point. Despite predictions that AI would replace lawyers, its revenue grew between 2019 and 2025, profit per partner more than doubled and headcount keeps rising. The firm built its own private AI assistant, hires data scientists and AI policy experts, and turned its internal AI governance framework into a client product.
“I don’t think companies are doomed to failure. They can develop new products, services, processes, business models,” Professor Tucci stressed. His advice: address employees’ fear of redundancy head-on, experiment, and don’t wait for a crisis.
During the Q&amp;A, he warned that today’s AI prices are subsidised and likely to rise. Automating everything and laying people off is therefore questionable even on purely economic grounds. On accountability, he noted that having AI apologise for a bad decision won’t be enough if someone is harmed.
<a href="https://reinforceua.mim.kyiv.ua/en/lectures/20261028">Watch the recording</a>
The next ReinforceUA × AOM lectures take place on 11 and 25 November and 9 December 2026. <a href="https://reinforceua.mim.kyiv.ua/">Register at this</a>

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Christopher Tucci at ReinforceUA: surviving AI disruption without waiting for a crisis

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MIM Business School is launching a new season of its educational project ReinforceUA* together with the US-based Academy of Management. The first speaker is the President of the Academy of Management and Professor at Imperial Business School Christopher Tucci with the lecture “Surviving AI Disruption”
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When: October 28, 2026, 18:00 Kyiv | 16:00 GMT (London) | 17:00 CET (Berlin, Paris) | 12:00 ET (New York) | 9:00 PT (Los Angeles) Format: online Participation: free, registration required Language: English, with simultaneous interpretation into Ukrainian Who should attend: business owners, executives and managers who make decisions on strategy, technology and innovation
The season will be opened by Christopher L. Tucci, Professor of Digital Strategy and Innovation at Imperial Business School and President of the Academy of Management for 2026–2027. He previously served as Dean of the College of Management at EPFL in Lausanne and as Founding Dean of the College of Business &amp; Innovation at NEOM University. He holds a PhD in Management from MIT Sloan. Before his academic career, he worked as a computer scientist, developing internet protocols and applying artificial intelligence tools.
In the lecture “Surviving AI Disruption”, Professor Tucci will discuss:
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<li>how to recognize early signals of AI-driven change in your industry;</li>
<li>which of a company’s capabilities remain valuable when technology changes the rules of the game;</li>
<li>how to rebuild your business model in time, rather than waiting for the market to do it for you.</li>
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<a href="https://forms.gle/A3uvoXsYsXWqYkLP6" target="_blank" rel="noopener">Register for the lecture</a>
Upcoming lectures of the season: November 11, November 25 and December 9. Topics and speakers will be announced soon — stay tuned 
*ReinforceUA is a MIM Business School project created to provide intellectual support to the Ukrainian business community. Since 2022, more than 40 world-leading management thinkers have spoken as part of the project, including Yuval Noah Harari, Amy Edmondson, Alex Osterwalder, Roger Martin and Hermann Simon. On average, up to 40,000 people watch each lecture live or in recording.
The new season is being delivered together with the Academy of Management (AOM), the world’s largest professional association of management scholars and educators. Founded in 1936, AOM brings together about 20,000 members from more than 120 countries and publishes the Academy of Management Journal and the Academy of Management Review. The online lectures will take place every two weeks from October to December 2026.

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Surviving AI Disruption

SE MBA

Hrozinska

As has become tradition, the beginning of September for students in the MIM Business School’s Senior Executive MBA program kicked off with an off-campus training module in Zakarpattia. This year’s program, titled “Value Management: From Local Resources to the National Level”, was dedicated to exploring how companies in the region build sustainable ecosystems, work effectively with local resources, and enter national and international markets. 
Myroslava Grozinska, Vice President for Academic Affairs at the MIM Business School: 
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“Today, Zakarpattia is a dynamic region with strong business potential and an unique energy. Our field trip has proven that the exchange of experiences among top managers, business founders, and our students gives rise to new ideas and partnerships. Such trips enrich the managerial worldview and confirm that the strength of Ukrainian business lies in resilience, unity, and a constant drive for development.” 
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Over the course of three eventful days, the students immersed themselves in exploring the region’s diverse business models. The educational tour began with a visit to the new fractionation plant of the biotechnology company <a href="https://biopharma.ua/" target="_blank" rel="noopener">Biopharma PLASMA </a>in Uzhhorod. With a history spanning more than 125 years, the company specializes in collecting blood plasma and manufacturing highly effective immunobiological drugs that save the lives of millions of people. 
Next, MIM alumnus Vasyl Yabryk warmly welcomed the attendees at his modern agricultural enterprise, <a href="https://www.facebook.com/faynofruit" target="_blank" rel="noopener">Faino Fruit,</a> which specializes in the commercial cultivation, storage, and processing of pome and stone fruits. 
The introduction to the hospitality industry continued at the <a href="https://kosyno.apartel.ua/" target="_blank" rel="noopener">Apartel Kosyno</a> —an innovative recreational real estate development that successfully combines the concept of an aparthotel with the resort infrastructure of thermal springs. 
A highlight of the module was a visit to <a href="https://stakhovskywines.com/" target="_blank" rel="noopener">Stakhovsky Wines</a>, a boutique winery founded by legendary Ukrainian tennis player Serhiy Stakhovsky. Starting in 2015 by leasing 20 hectares of land and painstakingly restoring the soil and vineyards, the team harvested its first crop in 2018. Today, the winery produces premium terroir wines using traditional methods, and its collection features the “Ace by Stakhovsky” line (Merlot, Saperavi, Cabernet Sauvignon, Zweigelt) and the “W by Stakhovsky” line (Traminer, Chardonnay, Riesling Orange). A detailed tour and tasting were held for the session participants. 
The module’s program harmoniously combined training, business visits, and informal networking. The participants of the off-site session also shared their impressions of the trip. 
Maksym Shapovalov, architect and owner of the architectural firm “ZODCHI”: 
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“Together with my fellow students, we visited a number of companies and spoke with partners on a wide variety of topics. To be honest, I didn’t expect much from the trip at first, but the result pleasantly surprised me: the visit turned out to be extremely productive. Entrepreneurs—even those from related or completely different industries—openly shared their experiences, and many of their management decisions can easily be applied in my field as well—architectural design and construction. Communication flowed so easily that we even organized additional meetings at 7:30 or 8:00 a.m. outside the official schedule, eager to exchange experiences. My expectations were definitely exceeded: I made countless new connections, gained a fresh perspective on business challenges, and saw how the regional characteristics of Zakarpattia influence even standardized business processes.” 
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Ilona Koval, Deputy Chair of the Board for Legal Affairs at Meest Group: 
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“What stood out most was the business dinner with Tetyana and Serhiy Shelest (SHEMAX). It was a lively, candid account of how to start a business from scratch for the second time—about relocation, setting up production under new conditions, and entering international markets. The entrepreneurs spoke openly about the challenges they faced and the missteps that ultimately led them to success, transparency, and maximum automation. The second highlight was a visit to “Biopharma PLASMA.” We were able to tour the entire plant as construction was nearing completion, including areas that will be off-limits to visitors once operations begin. The scale and social significance of this business are truly impressive. Overall, the trip turned out to be surprisingly well-rounded: over the course of three days, we immersed ourselves in biotechnology, agriculture, winemaking, and industrial production, gaining truly valuable experience among like-minded people.” 
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Summarizing the visit to Zakarpattia, Myroslava Grozinska noted: 
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“For the MIM Business School, practical experience and immersion in a real-world business context have always been—and remain—key elements of the learning process. During this year’s field trip to Zakarpattia, our students explored how local projects, unique expertise, and regional potential are transformed into successful national and international projects. The practical experience of the companies we met demonstrates that modern Ukrainian business is capable not only of adapting to challenges but also of building highly effective, sustainable ecosystems and entering new markets.” 
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Gaining hands-on experience with regional businesses directly at company sites is becoming a cherished tradition for MIM. The business school extends its sincere gratitude to the Board of Zakarpattia business community for their warm welcome, and to all partners and host companies for their openness, support, and valuable practical experience.

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No ties, just learning: MIM Business School’s SE MBA off-campus module 

International cooperation

Tykhomyrova

In August 2026, Philadelphia hosted the 86th annual meeting of the <a href="https://www.aom.org/" target="_blank" rel="noopener">Academy of Management</a>—one of the world’s largest events in the field of management, bringing together over 9,000 scholars and experts.
The sole representative from Ukraine was <a href="https://mim.kyiv.ua/en/team/teachers/teacher-tykhomyrova" target="_blank" rel="noopener">Iryna Tykhomyrova</a>, chair of the International Advisory Board and head of the Department of Management and Economics at the MIM Business School:
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 “This is an opportunity to be directly involved in the birth of modern science.”
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 For MIM, participating in the conference was not only an exchange of knowledge but also the foundation for new international partnerships: the development of the DBA program with the involvement of international expert support, joint research projects, and agreements to host Academy of Management seminars in Ukraine. This experience provided a powerful impulse for MIM’s strategic development and the formulation of plans for the 2026–2027 academic year. Stay tuned for our announcements, and join us in building a strong and visible Ukraine on the international academic stage.

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MIM on the Global Stage of Management

The MIM Business School held the official opening of the third cohort of the Women Leadership Program — a joint initiative of MIM and the Institute for Management Development (IMD, Lausanne, Switzerland), the world's №1 business school in Executive Education according to the Financial Times. 
In total, the admissions committee received 600 applications, and 270 were selected to participate in the competition.All candidates went through two stages of evaluation: first by the Ukrainian side, and then by the Swiss committee. 
Since its founding, the program has been aimed at developing women leaders in business, the public sector, government administration, and veteran entrepreneurship. At the same time, this year saw a significant increase in participation from the business sector, reflecting an important trend: business is seeking to be more engaged in public initiatives and to take an active part in the reconstruction of Ukraine. This became possible thanks to the synergy of the MIM Business School and IMD, as well as the support of the Responsible Reconstruction Fund. 
The participants were greeted by Oleksii Vynogradov, Acting President of the MIM Business School: 
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"The goal of the Women Leadership Program was formulated as support for the growing role of women in leadership in Ukrainian business, in public service, and in local self-government bodies. We strive to give these changes a structured character, depth, and an international dimension. 
We have met you at a moment when leadership in Ukraine is of decisive importance. Now, when many men are serving in the ranks of the Armed Forces of Ukraine and defending the country, it is women who take on responsibility for the development of business, communities, and more. This program exists to support women leaders and to give them a clear structure, depth of action, and international practices adapted to our realities. Today we have gathered within the walls of the MIM Business School to begin this journey. 
What makes this experience special for each of you? You are becoming part of a community where everyone gains invaluable experience working alongside fellow participants, examines real cases, and takes personal responsibility for the decisions made for the sake of their own development and the development of the country. So let's begin!" 
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The greetings were joined by Iryna Tykhomyrova, who launched the two previous cohorts and now Heads the International Advisory Board. She called on the participants to perceive the program as a deep educational experience with new opportunities and responsibilities and reminded them of the final stage in December — the defense of their own projects. 
Olena Kondratiuk, Deputy Chairwoman of the Verkhovna Rada of Ukraine, also offered her guidance to the participants: 
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"I congratulate the women leaders of the new intake of the Women Leadership Program, who, in conditions of absolute uncertainty, continue to create new opportunities, lead communities, and develop business. This course is not only about knowledge, but also about building connections, mutual support, and mentorship that will stay with you for life. May this program reveal your colossal potential and help strengthen the voice of Ukraine on the international stage." 
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Representatives of the Swiss side also took part in the event: Simon J. Evenett, Christine Batruch, and Joshua Clarke. They noted the importance of local leadership and spoke about the evolution of the course, emphasizing its purely practical, intensive character. The program is oriented toward the participants' real projects, coaching, a blended learning format, and work with interactive materials. 
Christine Batruch separately noted the uniqueness of the new intake and presented a special module dedicated to the principles of responsible reconstruction — with a focus on people, the environment, and the economy. 
This year's innovation was the creation of the Women Leadership Program Council, which includes graduates of previous years. They shared their own experience and advice for the participants of the third cohort. 
Notably, requests to participate in the program began arriving as early as the beginning of the year, which confirms its relevance and high demand among society and the women leaders of today. 
Ahead of the participants lies intensive study, growth, and new challenges. We wish them to make the most of the program's opportunities, to form clear goals, and to implement projects that will contribute to the reconstruction and development of Ukraine.

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MIM Launches Third Cohort of the Women Leadership Program

Women Leadership Program

Vynogradov

News of the business school

MIM Business School has once again confirmed its status as the undisputed leader in national business education. According to the results of the prestigious international Best Masters Executive MBA 2026 ranking, the business school’s MBA program took first place in Ukraine and ranked among the top 10 programs in Europe, placing ninth. 
Despite the extreme challenges posed by the war, the business school has modernized its curriculum, placing a key emphasis on crisis management, recovery strategies, and business transformation in times of uncertainty. 
Oleksiy Vinogradov, Acting President of MIM Business School, stated:  
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"We are truly delighted and proud to receive such prestigious international recognition. For us, it carries a much deeper meaning. Today, Ukrainian business is fighting its own battle — for resilience, for jobs, and for the future of our economy. The fact that MIM holds its position in a global ranking in 2026 speaks to one thing: our entrepreneurs and senior executives are receiving world-class expertise here that helps them succeed in real life. We did not simply adapt to the crisis — we transformed our curriculum so that our graduates become architects of Ukraine's recovery. This is a shared achievement of our team, our faculty, and an extraordinary student community." 
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<a href="https://www.best-masters.com/" target="_blank" rel="noopener">The Best Masters Global Ranking 2026</a> by international agency Eduniversal is one of the most authoritative global lists, annually evaluating master's and MBA/EMBA programmes across more than 150 countries. It is maximally objective, assessing programmes against three critical criteria: reputation among leading employers, graduates' careers and financial outcomes, and student satisfaction. 
Eduniversal has consistently recognised MIM Business School as the flagship of Ukrainian business education. The school holds the 4 Palmes of Excellence — a distinction unique in Ukraine — which officially places MIM among the top 300 business schools in the world with the highest level of international influence. 
If you are considering quality MBA education, choose a school where global standards meet practice. Studying at MIM means world-class faculty, international recognition of your diploma, solving real business problems directly during study, and analysis of live company cases within a powerful professional network. The best registration conditions are available right now — take advantage of Early Bird Pricing while it lasts. 
Right now, we're offering the BEST REGISTRATION RATES! Don't miss out on our special EARLY BIRD PRICING offer. 
<a href="https://mim.kyiv.ua/programs/mba" target="_blank" rel="noopener">Learn more and submit your application.</a> 
<img src="https://admin.mim.kyiv.ua/uploads/screen_ranking_Ad_Uninersal_9f9ba84a4d.jpg" alt="screen_ranking_AdUninersal.jpg">

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MIM's MBA Program Was Ranked Best in Ukraine in 2026 

pre-MBA

Partnerships

Alumni

MIM Business School <a href="https://mim.kyiv.ua/programs_pre-mba">pre-MBA programme</a> students Tetiana Hrubeniuk and Karina Mashtalir have been nominated for the national "TOP 100 Women of Ukraine" award by the media project "Syla Vplyvu" (Power of Influence). The nomination recognizes leaders who are making a tangible difference in the country every day.
Joining Tetiana and Karina on the nominees list is their colleague Iryna Vashchuk-Disipio, President of the <a href="https://rsukraine.org.ua/">Revived Soldiers Ukraine</a> foundation. 
The "TOP 100 Women of Ukraine" award recognizes military personnel, volunteers, medical professionals, entrepreneurs, and heads of charitable organizations — women whose daily work has a measurable public impact.
For the Revived Soldiers Ukraine and NextStep Ukraine teams, this nomination carries particular significance, as it highlights the importance of their mission: providing treatment, prosthetics, and neurorehabilitation for wounded Ukrainian defenders, both in the United States and through a network of centers across Ukraine. The foundation has been providing systematic support to servicemembers in their return to active life for more than 11 years.
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"We simply do our work. And if our defenders are nominating us for recognition like this, it means we are doing it right," said Tetiana Hrubeniuk.
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MIM Business School takes pride in its students and in its partnership with <a href="https://mim.kyiv.ua/news/mim-ta-fond-revived-soldiers-ukraine-ob-iednuyut-zusillya-zadlya-reintegraciyi-zahisnikiv" target="_blank" rel="noopener"> Revived Soldiers Ukraine</a>. 
Congratulations to Tetiana, Karina, and the entire team on this recognition, and gratitude for the vital work they carry out every day.
<img src="https://admin.mim.kyiv.ua/uploads/top100_zhinok_UKR_0_e314d344b6.jpg" alt="top100-zhinokUKR-0.jpg">

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Two MIM Students Nominated for the "TOP 100 Women of Ukraine" Award

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SE MBA MIM student Gennadii Opanasiuk featured on the pages of Forbes 

Gennadii Opanasiuk, a student of the <a href="https://mim.kyiv.ua/en/programs/se-mba" target="_blank" rel="noopener">SE MBA MIM programme</a>, became the subject of a Forbes feature about Ukrainian entrepreneurs and executives who combined service in the ranks of the Armed Forces of Ukraine with running a business during the war. 
Gennadii Opanasiuk, co-founder and CEO of <a href="https://www.facebook.com/alatyrgroupp" target="_blank" rel="noopener">ALATYR Group,</a> voluntarily mobilized into the Armed Forces of Ukraine in February 2022. Despite his military service and direct participation in combat operations, he continued to take part in managing the company, which operates in the fields of development, construction, logistics, and distribution. 
Today, ALATYR Group is not only continuing to grow but is also actively bringing veterans into the team and taking care of the people who have gone through this difficult path together with the company. 
Gennadii's story is an example of responsible leadership, resilience, and dedication to one's work. It shows how Ukrainian entrepreneurs find opportunities to develop their businesses even in the hardest of times, while also contributing to the defense of the country. 
Read the full piece on the pages of <a href="https://forbes.ua/" target="_blank" rel="noopener">Forbes</a>.

Forbes on leadership during the war: the story of SE MBA MIM student Gennadii Opanasiuk 

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Language of instruction: Ukrainian

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Master of Business Administration is a qualification much sought after by current business leaders worldwide. The program helps to understand in-depth and master management competencies with the special focus on project management 
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SE MBA MIM student Gennadii Opanasiuk featured on the pages of Forbes

No ties, just learning: MIM Business School’s SE MBA off-campus module

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