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Invincible When United: MIM Business School and the Serhiy Prytula Foundation

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Getting Stronger During the Wartime: MIM and Believe in Yourself Charitable Foundation Training Program

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Ukraine’s Future Competitiveness: Christian Ketels Speaks at the Facing the Future Forum

Partnerships

In May, as part of the second phase of the "Heading towards Independence" project by the "Believe in Yourself" Charitable Foundation, MIM professors Vitaliy Tsopa and Andriy Sosnovsky conducted a series of workshops to strengthen the capacity of small businesses. These workshops were held in Kyiv, Vinnytsia, Khmelnytskyi, and Ternopil, involving participants from the Poltava, Kharkiv, Vinnytsia, Zhytomyr, Khmelnytskyi, Ternopil, and Chernihiv regions. The focus was on teaching the principles of business clustering, with about fifty participants attending each workshop, representing various sectors such as the food industry, agriculture, and HoReCa.
The training sessions emphasized small business planning and management, highlighting the benefits of clustering. Clustering allows small entrepreneurs to become more competitive by increasing consumption and supply, leading to better conditions in the B2B format.
One of the winners of the first stage of the project competition is Vitaliy Humeniuk, co-owner of the Vinnytsia Rib Pub and chairman of the Humeniuk Family Charitable Foundation. Vitaliy received support for his business in the form of equipment, including an industrial freezer and a set of solar panels. A mandatory requirement from the donor was to take business planning training provided by MIM.
"At first, I was skeptical about this grant requirement, thinking, 'What can they teach me that is new,'" recalls Vitaliy Humeniuk. "However, after the training, which lasted about four months, I can say that MIM not only challenged my thinking but also provided new insights on well-known concepts. For example, risk assessment, correct calculation of profitability, break-even points, and methods of analysis. I now understand how to calculate the value of a business to attract investment. Although I knew how to analyze the competitive environment, my studies at MIM helped me identify my actual competitors, which is crucial for the effectiveness of marketing strategies and advertising campaigns."
<img src="https://admin.mim.kyiv.ua/uploads/Gumenyuk_e3b0e95229.jpg" alt="Гуменюк.jpg">
The "Believe in Yourself" Foundation is managed by Viktor and Iryna Ivanchyk. MIM's collaboration with the Foundation continues its long-standing partnership with Astarta Holding, founded by Senior Executive MBA alumnus Viktor Ivanchyk.

In May, as part of the second phase of the "Heading towards Independence" project by the "Believe in Yourself" Charitable Foundation, MIM professors Vitaliy Tsopa and Andriy Sosnovsky conducted a series of workshops to strengthen the capacity of small businesses

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