thumbnail_Притула-зустріч.jpg

Притула-зустріч.jpg

Invincible When United: MIM Business School and the Serhiy Prytula Foundation

thumbnail_434556840_7593146940731881_932375421564069717_n.jpg

434556840_7593146940731881_932375421564069717_n.jpg

MIM’s Professor Discusses Ukrainian Business Education in Wartime

thumbnail_Тарас Мороз на сайт 2.0.jpg

Тарас Мороз на сайт 2.0.jpg

From Ukraine to the USA: The Journey of MIM’s Alum Farmer's Milk Coffee Shop in Hollywood, Miami

thumbnail_нко.jpg

нко.jpg

Empowering Collaboration: MBA Students and NGOs Catalyze Growth and Impact

thumbnail_majster_kl_sudarkin.jpg

majster_kl_sudarkin.jpg

MIM Renews Its Face-To-Face Meetings With Oleksandr Sudarkin Masterclass 

thumbnail_start_mba_090224.jpg

start_mba_090224.jpg

Resilience in Education: MIM's 35th MBA Intake Navigates Challenges and Seeks Transformation

thumbnail_bargylev_pryzn.png

bargylev_pryzn.png

Major General Anatoliy Bargylevych, MIM’s Alumnus Is Appointed the Chief of the General Staff of the Armed Forces of Ukraine 

thumbnail_uploads-0-4916-buhalova_sajt.jpg

uploads-0-4916-buhalova_sajt.jpg

PERSONAL BRAND: FROM POSITIONING TO PROMOTION

thumbnail_uploads-0-4908-vydkritta_byznes.jpg

uploads-0-4908-vydkritta_byznes.jpg

NEW INTAKE OF PRE-MBA PROGRAMS

News of the business school

Latest technological advancements shape brand management. The creation, development, and management of a personal brand were discussed at the networking meeting at MIM-Kyiv. Natalia Bukhalova, director of the Ukrainian Marketing Group and MIM-Kyiv visiting professor, Oksana Bailo, co-founder and managing partner of the Execus Ukraine, the exclusive representative of the LinkedIn in Ukraine, and Yaroslav Vedmid, founder and strategist of the Postmen, a creative digital agency shared their experience in handling the personal brand.
Natalia Bukhalova
<ul>
<li> &nbsp; &nbsp; &nbsp; Why do we need a personal brand? There is more than one reason: better revenues, better clients, better partnerships, etc. In my opinion, the most attractive thing about the brand is to stand out and to lead;</li>
<li> &nbsp; &nbsp; &nbsp; What do all personal brands have in common? You say only 2 &ndash; 3 words and everyone knows who you are talking about. Such notoriety is well-monetized as well. No monetization, no brand;</li>
<li> &nbsp; &nbsp; &nbsp; Popularity or brand awareness. Does everyone know your name and how you look? If people are talking about you after you leave the room you have a reputation. Develop, upgrade and manage it;</li>
<li> &nbsp; &nbsp; &nbsp; Values and authenticity are critical. Lies and shallowness ruin brands;</li>
<li> &nbsp; &nbsp; &nbsp; Your brand is about your impact on other people without your being present.</li>
</ul>
&nbsp;
Oksana Bailo
<ul>
<li> &nbsp; &nbsp; &nbsp; LinkedIn is the #1 professional network globally and that&rsquo;s why it is a good instrument for personal brand development. In Ukraine the situation is different. Facebook is still our dominant social network. We use it for professional, social, and political contacts. However, if we are talking about cross-border personal brand development and career advancement, LinkedIn is the most widely used instrument;</li>
<li> &nbsp; &nbsp; &nbsp; 800 million people are using LinkedIn currently. It is not so many as Facebook has. But it is huge in the professional and business world. In the pandemic, the number of users went up by 40%. 25 million people joined the network in the last quarter. Every third professional is on LinkedIn. 13% of them do not have Facebook accounts. Brand management wise it is your target audience.</li>
<li> &nbsp; &nbsp; &nbsp; Content management is the latest in LinkedIn algorithms. Contacting and socializing with those who you are interested in is possible and worth doing in the network.</li>
</ul>
&nbsp;
Yaroslav Vedmid
<ul>
<li> &nbsp; &nbsp; &nbsp; In my opinion, standing out is why we need a personal brand. It helps us to differentiate and communicate, and pull out many interesting things;</li>
<li> &nbsp; &nbsp; &nbsp; Your brand is not likely to be the only one. You need to identify and handle your audience. You ought to communicate all the time with your audience so, do not overstretch out.</li>
<li> &nbsp; &nbsp; &nbsp; Take care of your &ldquo;tribe.&rdquo; Even small groups can effectively disseminate good news. So, do not leave your audience alone and keep your focus;</li>
<li> &nbsp; &nbsp; &nbsp; Strategy is the name of the game. We are acting under uncertainty and many things that seem current now is outdated. Think in terms of the future if you want your brand to stay relevant.</li>
</ul>

теги та дата публікації

next_article

all_articles

This mid-term program caters to those who need to master the fundamentals of running a business

Pre-MBA Business Program

This mid-term program caters to those who need to master the fundamentals of running a business

A medium-term program for the development of key competencies in the field of finance, which increases qualifications in solving strategic and operational financial problems, assessing and forecasting the financial state of the organization, determining the means of financial support for the implementation of the strategic goals of the enterprise

pre-MBA Finance Program

Mid-term program designed for individuals interested in navigating business processes during times of war and other adversities

Mid-term program assists in mastering managerial tools and implementing strategies professional and personal transformation

pre-MBA Leadership Program

Mid-term program assists in mastering managerial tools and implementing strategies professional and personal transformation

Master of Business Administration is a qualification much sought after by current business leaders worldwide. The program helps to understand in-depth and master management competencies with the special focus on project management

MBA Program

The program helps to understand in-depth and master management competencies

This program designed for business owners and top executives assist in identifying new business opportunities based on experience and knowledge acquired in the business school

PERSONAL BRAND: FROM POSITIONING TO PROMOTION

NEW INTAKE OF PRE-MBA PROGRAMS

all_articles

events_soon_start

pre-MBA Business

pre-MBA Business-Analysis

pre-MBA Leadership

MBA

SE MBA