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Invincible When United: MIM Business School and the Serhiy Prytula Foundation

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MIM’s Professor Discusses Ukrainian Business Education in Wartime

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Тарас Мороз на сайт 2.0.jpg

From Ukraine to the USA: The Journey of MIM’s Alum Farmer's Milk Coffee Shop in Hollywood, Miami

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MIM Renews Its Face-To-Face Meetings With Oleksandr Sudarkin Masterclass 

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Resilience in Education: MIM's 35th MBA Intake Navigates Challenges and Seeks Transformation

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Major General Anatoliy Bargylevych, MIM’s Alumnus Is Appointed the Chief of the General Staff of the Armed Forces of Ukraine 

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How to Sell in the Digital Age

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MIM Launches a Program for Agriculture Leader

News of the business school

Mr. Yevhen Shevchenko, founder of the digital agency UAMASTER is a firm believer in the internet as sales media. He spoke about that to the pre-MBA Marketing students on October 6. The internet sales share is steadily growing even for the preferred brick-and-mortar style merchandise. “Even when people would rather touch the thing video content may substitute that nowadays,” Yevhen stressed. It is critical to win the hearts of the consumers who buy on their smartphones. The mobile traffic is increasing. “60% - 80% of contacts are through the mobile traffic,” Yevhen said. Therefore, special attention should be paid to make the m-versions of the sites convenient and sales-friendly. In particular, he said that sites content downloading should not exceed 4 seconds.Ukrainians trust internet reviews In Ukraine, 68% of buyers read reviews and comments about sellers and goods. More than 80% trust those reviews, Yevhen referred to the numbers. Thus, it makes managing social media presence especial important. Audience profiling Yevhen is sure that profiling is critical for internet sales. “Could you sell Mercedes car, if you advertise among the Kyiv Polytechnic Institute? Unlikely. But if you are targeting business lounges in Boryspil airport, your chances are much better,” Yevhen said. When profiling the audience, it is important to go beyond the standard demographic criteria. “It is critical to take into account cultural context of your audience and understand their celebrities,” he mentioned. Advertainment People are tired of the native advertising are after entertainment and genuine emotions. Thus, it is often better to offer something authentic than yet another photo bank picture. UAMASTER is a local digital agency with than 14 years of experience. Recently, they started the School of Digital Advertising.

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This mid-term program caters to those who need to master the fundamentals of running a business

Pre-MBA Business Program

This mid-term program caters to those who need to master the fundamentals of running a business

A medium-term program for the development of key competencies in the field of finance, which increases qualifications in solving strategic and operational financial problems, assessing and forecasting the financial state of the organization, determining the means of financial support for the implementation of the strategic goals of the enterprise

pre-MBA Finance Program

Mid-term program designed for individuals interested in navigating business processes during times of war and other adversities

Mid-term program assists in mastering managerial tools and implementing strategies professional and personal transformation

pre-MBA Leadership Program

Mid-term program assists in mastering managerial tools and implementing strategies professional and personal transformation

Master of Business Administration is a qualification much sought after by current business leaders worldwide. The program helps to understand in-depth and master management competencies with the special focus on project management

MBA Program

The program helps to understand in-depth and master management competencies

This program designed for business owners and top executives assist in identifying new business opportunities based on experience and knowledge acquired in the business school

How to Sell in the Digital Age

MIM Launches a Program for Agriculture Leader

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