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What should never have happened is happening again. Eternal glory to those who died in the struggle for humanity and a peaceful life

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Притула-зустріч.jpg

Invincible When United: MIM Business School and the Serhiy Prytula Foundation

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MIM’s Professor Discusses Ukrainian Business Education in Wartime

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Тарас Мороз на сайт 2.0.jpg

From Ukraine to the USA: The Journey of MIM’s Alum Farmer's Milk Coffee Shop in Hollywood, Miami

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нко.jpg

Empowering Collaboration: MBA Students and NGOs Catalyze Growth and Impact

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majster_kl_sudarkin.jpg

MIM Renews Its Face-To-Face Meetings With Oleksandr Sudarkin Masterclass 

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Resilience in Education: MIM's 35th MBA Intake Navigates Challenges and Seeks Transformation

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PAVLO DANIMAN: BIG DATA HELPS BUSINESS

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HOW TO DEAL WITH CURRENT RISKS: MIM-KYIV COMMUNITY DISCUSSION

News of the business school

On October 22, Pavlo Dniman, mass-market business development director of the Kyivstar, arguably the largest Ukrainian mobile provider delivered a guest lecture to the SE MBA class. He talked about Big Data applications in business. He believes that Big Data is critical when companies:
<ul>
<li>Sell in the mass-market e.g. pharmaceutical, finance&amp;insurance, restaurants, fuel, retail, etc.;</li>
<li>Identify the problem that needs solving e.g. failing marketing campaigns, loss of clients, failed sales, etc.;</li>
<li>Need to expand customer base.</li>
</ul>
&ldquo;What is good about Big Data? It allows modeling the loss of customers. Thus, you know beforehand where your efforts are needed, how to customize offers to different customers, etc. We at Kyivstar apply those models. Every month, 2 million customers react to the customized offers. Thus, we are globally among the top 5 providers with the lowest customer attrition rates,&rdquo; Pavlo said.

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